If most of us want to be good, how is it that many of us can seem so bad?

Drawing on the disciplines of brain science, management, moral philosophy, public policy, and psychology—and filled with original research, surveys, and case studies,Good vs Good explains how we each prioritize the 8 Great Goods in completely disparateorder. In surveys of over 2000 Americans, 1750 gave a unique sequence for their Goods. Yet, when we encounter people with whom we do not share the same prioritization of Goods, our natural inclination is to resist them and their views.

This resistance leads to boardroom coups, family spats, and lovers’ quarrels. We may even find those who look at the world in divergent ways as somehow evil. The most important conflicts in human history (Cambodia’s Killing Fields, Islamic Jihads, civil wars and even presidential elections) are all about how we prioritize the 8 Great Goods.

The way we rank the 8 Goods—explicit or unspoken—determines who we are and what we will become as individuals, organizations, and nations. So for anyone who is a national leader, an organizational manager or just trying to get along with co-workers or family members, Good vs Good offers insights into what is going on in our minds and in the minds of others. More importantly, this book gives readers a step-by-step game plan for how to bridge the gulf between the Goods and each other. Good vs Good shows us how our differences can actually build understanding and create solutions that may permanently improve our lives and the world around us.

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